The AFC is pleased to announce a Public Service Announcement on The AFC – the lifeline for Canada’s entertainment industry - is now airing on CBC TV and CBC.ca. The 60-second spot, which showcases how even the most celebrated performers and technicians can find themselves needing help after an unforeseen event upends their lives, can also be viewed here. The PSA would not have been possible without the amazing generosity of the CBC, who provided the talent and resources to shoot and produce the video, and donated valuable airtime to let Canadians know about the important work The AFC does. The AFC would also like to thank Mirvish Productions, the National Ballet of Canada, the Royal Conservatory of Music, Frantic Films and IATSE for their generous assistance in the production of the PSA, and all the performers and technicians who graciously donated their time and talent. To learn more about the PSA or The AFC, please visit AFChelps.ca.